Crossfit: Meet My Friend Meilina and Hear Her Weight Loss Success Story

21 May

I asked one of my best friends to share her weight loss story. It’s hard to lose weight after babies and in general as we get older. I like her story because she is losing weight the right way and is setting herself up for long term success by changing her habits and incorporating exercise to change her body instead of crash dieting like so many women do. Crash dieting is not sustainable, ruins your metabolism and ultimately sabotages your long term health. -Robin

Here is her story:

Weight has always been a struggle of mine.  After I had my daughter in April, 2003 I focused on getting myself to a weight I felt comfortable with by dieting and exercising.  I began going to the gym 5 days a week and working out with a personal trainer 2 times a week.  I was also on Atkins for a year until I was able to eat whatever I wanted in moderation and not gain weight.  By the time my 30th birthday rolled around in June, 2006, I was a size 6, I had 12% body fat and weighted 130lbs.  I was in what I thought was the best shape of my life.  It took a while but I had finally gotten there. 

In the spring of 2007 I went from being a stay at home mom in Snoqualmie to working a full time job in Seattle.  I also went from being married to being divorced.   I didn’t make the time to keep up with my workouts but still ate and drank whatever I wanted.  I noticed I was gaining weight but I still made excuses for not working out.  I was basically just lazy.  I did manage to make it back to the gym and go on a “diet” but my weight would fluctuate.  I would lose 20 lbs and then gain it back after 6 months after  going off my “diet”.

Cut to December 2012, I was miserable.  I weighed 60lbs more than I did when I was 30.  I was getting up at 4:30am to workout at the gym but wasn’t seeing any results.  I was over it.  Oddly enough, my ex-husband told me he was going to join a local CrossFit gym in Magnolia called CrossFit Interbay.  I had heard about CrossFit and knew it was intense but I didn’t really know about it.

I googled CrossFit Interbay and sent an email requesting to start the fundamentals classes.  I was immediately hooked.  When I would work out in the past I enjoyed it and would always push myself to try harder.  This was right up my alley.  I knew that I had to change the way I

Sept. 2013 Versus April 2013

was eating if I wanted to see results.  No more “diets”.  I just wanted a new way of eating.  I asked the owner of the gym for a meal plan.  She and her husband both eat Paleo.  I decided to give it try.  I’ve lost 22 lbs so far and I’m sure I’ve gained a lot of muscle as well as losing inches.  I go to CrossFit  5 to 6  times a week.   I feel like a different person.  I feel confident.  I feel strong.  I feel more like the me I knew I could be.  I don’t look at going to CrossFit as a chore.  I put it on my calendar just like I would any appointment,  I show up and give it my all!  CrossFit has changed my life.  I’ve made so many great friends.  I feel like I’m part of a community.  It’s amazing.

Being the mother of a 10 year old daughter, I think it’s important that I’m a good role model for her.   I want to teach her to love her body no matter what and to have healthy exercise and eating habits.  With that in mind I’m no longer talking negative about myself or having negative thoughts about my body.  I’m actually at a point that when I look in the mirror I actually like what I see.  I think my new found self-confidence is going to have a positive effect on my daughter Emma.  That right there is the most important benefit of staying healthy.

10 Minute Manicure for the Busy Mom

20 May

I don’t know about you but I have noticed as my 3 year old gets more and more crazy and my business becomes more mature I rarely have time to pop in the spa for regular manicures. Last week I was featured on KING 5′s New Day Northwest show as a “beauty expert” and I had to laugh when they introduced me as such because I feel like the last thing I have time for these days is the study of beauty! But that said,  I think my limited time schedule mixed with vanity, has forced me to sharpen my skills at finding products and ways to make beauty easy for busy working mamas like myself.  As much as I’d love to wear yoga pants every single day,  my clients and employees keep me striving to find ways to efficiently appear “put together” and as a newly married mama I feel it’s important for me to not look like a hot mess… SO, I’m finding time and creative ways to keep myself up in the precious moments of quiet I have.

Here are 5 “how tos” for giving yourself an at-home 10 minute (or less) manicure I have learned from the hours I’ve spent reading gossip and beauty magazines while on the elliptical machine at the gym (my only consistent time of peace and quiet):

1. Cuticle Care is Key.

After removing your polish, soak your nails in warm soap water for a minute or two. After, push your cuticles back gently with a cuticle pusher. Contrary to popular believe cutting/trimming your cuticles can cause more harm than good so keep the trimming limited to only the cuticles that have split.

2. Pick Your Natural Shape.

Chose a shape that mirrors your nails natural shape and go with it while filing. File in one direction rather than back and forth. This will prevent chipping and splitting.

3. Buff Away.

Grab one of those inexpensive 3 sided buffers from the drugstore. Follow the 3 steps and buff away. Removing the ridges from your nail will make the polish go on smoother and will definitely give your nails a cleaner look.

4. Use a Moisturizer Designed for Both Hands and Cuticles.

I’ve found that Curél® Hand & Cuticle Therapy Cream is a great product for soothing even the driest hands. It’s super affordable and can be picked up at virtually any drugstore. It not only moisturizes your skin and lasts through repeated hand washings but it also helps prevent broken nails by strengthening cuticles.
5. Polish.

Make sure to wipe your nails clean after moisturizing. I usually grab a cotton pad, apply a little rubbing alcohol and dry each nail prior to polishing. Apply a good foundation with a strong basecoat which will help the polish adhere to your nails and prevent yellowing. Apply 2 thin coats of polish to prevent bubbling and clumps. Not only will two coats make your color more intense, but as long as you apply it thin enough they will also dry faster too! Make the most of the mani by applying a quick drying topcoat and you should be good to go!

Bonus Tip: Keeping your hands moisturized throughout the week will help your at-home mani go the distance. A moisturizer like Curél® Hand & Cuticle Therapy Cream will  prevent dry, cracked cuticles and nails.  So I keep a small tube in my purse.

Robin

 

Beauty Tech Breakthroughs

17 May

Tuesday I was on KING 5′s local talk show New Day Northwest talking about Beauty Tech Breakthroughs. The segment is above. Check out these fun products! -Robin

 

by New Day Producers

Posted on May 14, 2013 at 11:00 AM

Updated Tuesday, May 14 at 1:40 PM

Technology is constantly changing and scientific research is uncovering new ways to improve the products we use for out health and appearance. Blogger and lifestyle expert Robin Imholte keeps up with the latest in beauty teach breakthroughs that make your investment of time and money worthwhile.

Nail polish that has TINY NANO-TUBES THAT HOUSE SHINE ENHANCERS THAT ARE RELEASED WHEN YOUR NAILS FLEX – Now your manicure can really last for a looong time. Sally Hansen Complete Manicure, $8, drugstores.

Cream that mimics (and strengthens) your skin’s natural ceramides – Dry, irritated, and sensitive skin often lacks ceramides. Curél Intensive Healing Cream, drugstores, $13

Color Preserving Shampoo THAT KEEPS WATER FROM PENETRATING HAIR (that’s what makes the color fade). Finally there is a color preserving shampoo that actually works to prevent water from penetrating the hair and washing out pigments (making your color STAY instead of FADE). John Frieda Everlasting Blond Colour Preserving Shampoo and Conditioner, drugstores, $6.50

Sunless Tanner WITHOUT THE ODOR – There’s no downside to a sunless tan…except the sunless tanner smell. Jergens Natural Glow

Molecule that DEACTIVATES COLLAGEN BLOCKING CELLS AND UNLEASHES YOUR OWN UNTAPPED COLLAGEN. Avon ANEW Clinical Pro Line Eraser Eye Treatment with A-F33, $35, Avon.com

Combining topical neuropeptides to boost collagen Clark’s Botanicals Nourishing Youth Serum This potent anti-wrinkle serum is designed to work immediately upon application. Clarks Botanicals Nourishing Youth Serum, $155, www.clarksbotanicals.com
Price: 30 ml – $155 Availability: www.ClarksBotanicals.com

AN IONIC GENERATOR-POWERED BRUSH that reduces frizz for an instantly smoother, shinier style. John Frieda Styling Tools by Conair Ionic Brush, $19.99, drugstores

How To: Be Seen as a Key Player on the Team When Working From Home

13 May

I am such a big fan of creative working environments as a mother and dedicated professional. I believe to my core that men and women can be just as effective if not even more so, working from home. So today while I was reading the March Issue of Money Magazine I loved Beth Braverman’s article Be There-Even When You’re Not. She gave great tips to being seen as a key player on the team while working from home. Had to share with you.

13 million U.S. employees work remotely at least once a week. Isn’t that awesome?! I think it’s fantastic. In fact, honestly I’ve personally found that at times my employees are more efficient and effective when they work from home. But the reality is most bosses are likely to attribute traits like “responsible” and “dependable” to in-office workers. In her article Beth recommends trying these 4 tactics to appear as present as those who appear in the office daily.

Communicate Constantly

Be on the ball all the time via email and phone. Make it easier for people to reach you by forwarding your office phone to your cell or home land line. When you’ll be out of the office make sure that your teammates know in advance and use your out of office reply gadget to make sure people know how to get a hold of you. Remote workers need to overcompensate for being away.

I will say that in my business some of the media reps who work from home are way more responsive than the ones who work in the office. I can count on one of the gals I enjoy working with to get back to me almost within seconds. It’s amazing!

Don’t Shy About Self-Promotion

One of my mentors used to tell me that if I didn’t tell my bosses what I was accomplishing they wouldn’t know. No one else was going to sing my praises or give me kudos. At first it seemed awkward but now that I am a manager and business owner I know first hand that sometimes we just don’t see all the awesome things our employees are accomplishing. Taking the time to tactfully toot your own horn will pay dividends long term. Make a habit of sending your supervisor a weekly report summarizing your accomplishments. Send some end of day emails to show that you didn’t check out early.

Get Personal

Take the time to get to know your coworkers personally even from afar. You may not be present to grab happy hour after work but that shouldn’t stop you from taking a moment to share weekend plans or talk about your family life. People want to work with those they like personally as well as people they perceive to be professionally competent. Building relationships is always a great way to help you feel like part of the team. And when your colleagues like you, they’ll be more likely to sing your praises or recommend your participation in future projects.

Know When to Show Up

Drag your booty into the office for important meetings. Make sure to invest the time when it counts. If you’re up against a tight deadline, run into the office for a few hours to ensure things are delivered on time. If you hear of layoffs or rocky business environments try to get in the office at least once a week. At the end of the day, it’s always easier for a boss to let go someone they don’t see on a regular basis.

Do you have any other ideas to share? I know a lot of you have the ability to work from home and have done so very successfully. Write a comment or send me a tweet! Would love to hear from you. @Seamompreneur

-Robin

Failing: The New Winning

10 May

1992 Cheerleading Squad Kent Meridian High School

In 9th grade I ran for Student Body President against Steve Croner, the most popular and good looking boy in our school. I lost. It was a landslide. I was bummed, but whatever. I didn’t expect to win despite giving it my best effort. I definitely would have liked to have won, but life goes on. I tried out for the cheerleading squad instead and made the team. Not long ago, Steve and I connected again via Facebook. It was great to see him and his beautiful family. He’s still cool as ever. We swapped a couple of messages catching up on each other’s lives and in one message he told me how well he had thought of me. “I remember asking you why you ran for president. Your comment back to me was ‘Well, SOMEONE had to run against you!’ I’ve never forgotten that. I was so impressed by your confidence, I’ve always had a lot of respect for you.”

It’s been 20 years since that presidential election, and things seem to have changed a bit since then. These days, scores are not kept in kids sports, everyone gets a trophy and coaches are required to let everyone play. Why? Because “no one is a loser.” Phhh-leease. Don’t get me wrong, I’m all for building a child’s self-image and encouraging positive self – esteem, but aren’t we taking this a little too far?

I can see your comments pouring in now…undoubtedly someone out there reading this is going to feel the need to “educate” me on the necessity of this philosophy. Ok folks, I’ll save you the time. I get it, I just don’t happen to agree with it.

Losing is a part of life. Perhaps not the most fun part of life, but part of it no less. We’ve all seen the bumper sticker that reads “S*$@ Happens!” and laughed thinking “isn’t that the truth!” Life is not a movie script. The hero doesn’t always win, the guy doesn’t always get the girl and the underdog doesn’t always make a comeback. The fact of the matter is this: in life scores ARE kept. On the stock market, in the class room, on football and baseball fields, in our jobs and ultimately in our social economic society. It’s my opinion that we should embrace losing as much as we have embraced winning and instead of making “everyone a winner” we should teach our children that losing is not only ok, but it’s part of our journey. EVERYONE fails at something, at some time. Rather than try to protect our children from feeling the pain of

Cindy and her darling 1st born Wyatt

disappointment, I believe we should stand close by, armed with tissues and bandages, encouraging words and a suggestion or two of how to do better the next time around. When I was younger I desperately wanted to be a singer/model. It was mother (God love her) that pointed out a) I cannot carry a tune in a bucket and b) I come from a long line of short Italians. I would never be tall enough or thin enough to walk the runways at fashion week in New York. It stung, but she was right. No matter, I went on to become a great soccer player, captain of the cheerleading squad, and successful business woman. I found my strengths by experiencing my weaknesses and along the way, found out that it wasn’t whether or not I won, it was the way I played the game that had gained the respect of a worthy and dominant opponent.

Guest Blog By Robin’s BFF Cindy Harmon.

The Scarlet Letter: Dating and the Female Entrepreneur

30 Apr

I was reading Inc. Magazine this morning and ran across an article about dating as a female entrepreneur or high powered corporate leader i.e. CEOs, etc. This gal nailed a phenomenon that I’ve personally experienced and that so many strong, successful women that I know have been subject to. Meg Cadoux Hirshberg writes, “[In business]Female entrepreneurs are often unfairly perceived as less serious, less aggressive, more likely to put family before business.  But… I’ve discovered an opposite and equally insidious stereotype that batters women’s romantic prospects. The same woman who can’t persuade a VC she’s tough enough to build a business can’t persuade a guy she’s sweet enough to build a relationship.”

I read that and thought that is SO right on! In the article she talks about a CEO who started dating online after her divorce. She didn’t get a single bite on her profile until she made one small change. She changed her occupation from CEO to something simple like “sales”. Funny how that little change made such an impact, she was instantly bombarded with messages! Typically women who are entrepreneurial have the classic traits of entrepreneurs; grit, tenacity, strength and leadership. Problem is while women consider those qualities desirable characteristics in men; it seems men don’t find those same qualities as desirable in women.

So I started thinking about my own personal experience. I’m divorced. I got married super young, right out of college; to a man that was 9 years older than me. We were a disaster waiting to happen, but one of the greatest struggles in our relationship was the fact that I was extremely ambitious and he was a type B, do-enough-to-get-by kind of guy. Not a bad person, but I think ultimately as a man, being out earned, bred insecurity which only made the situation worse. As he felt more insecure, he stopped trying to be successful, kicked up his feet, played a ton of golf and decided to take on the extreme playboy lifestyle that married men simply shouldn’t be living, unless of course, they want their “sugar mama” to leave them… which is ultimately what happened.

Fast forward to when I put that chapter behind me and began looking for my perfect match, I found that dating was a challenge. #1 I was a single mama to a barely 1 year old little girl. #2 I was looking for a man who could not only be supportive of my ambitions but one that would find it sexy! I met a lot of nice guys while I was single. But I definitely experienced what this article talked about.  “Many men are uncomfortable with, intimidated by, and ill equipped to handle a powerful woman. People assume that those with power aren’t necessarily nice, and women are supposed to be nice.” So I found that on first dates I’d downplay my career. I’d talk about my business briefly but move on so that we wouldn’t get real deep in conversation about it. As the author of this article said, “Ideally, someone gets to know you as a person before you wear the scarlet letter as an entrepreneur.”

She spoke of entrepreneurs exclusively with that statement and went on to articulate something I thought was interesting, “Of course accomplished women in any profession risk a similar response. But female entrepreneurs point out key differences between themselves and their peers in other high-powered pursuits. For one thing, traditionally employed women often have predictable schedules…Not so the entrepreneur, who is the first responder to any company crisis and the last to turn the lights off.”

So I was on a mission to find my soul mate. Laugh if you will. I did when people talked about soul mates. Silly really, one person to match your soul? Give me a break! But funny thing… I found mine. My first date with Jarritt was unlike anything I’d ever experienced. Our date was at a Thai food restaurant in West Seattle. I met him at his place, I pulled up on the busy street, called him to let him know I was there and he came out dressed all handsome in his designer jeans, sweater and boots that his female

Jarritt's Standard Attire

friends had dressed him in. I’ve since learned that my comic character t-shirt wearing man is more comfortable in a pair of 10 year old jeans and a Carhartt flannel. But he knew that to catch a fish you had to use something shiny so he dressed up in jeans he’d later tell me squeezed all the wrong places and a sweater that was arguably too tight for a straight man… The first thing that he said shocked me. I said, I’m happy to drive us since I’m already in the car. To which he replied, “I’m kind of traditional in that as the man, I’d like to drive you on a proper date.” I thought wow, that’s interesting. I don’t know why it seemed like such a nice gesture but after being married to the type of man I had been for 5 years it was definitely a change. And even after dating a lot of nice, successful men, I still found it strange because most of the time I’d just meet the guy at a restaurant, coffee shop, etc. So I parked my new Mercedes SUV in his garage and jumped in his Tahoe. I mention the cars for two reasons. #1 I had one date make a fuss about my “fancy car” and say that he wasn’t sure he could “afford” me. So the fact that Jarritt didn’t say something stupid was nice. But reason #2 that I mention cars is that he drove a Tahoe, which he called his “sweet bachelor rig” to which I still say, my first impression was, “Wow this is a great dad car! I could totally see Zoe’s carseat in the back. Is that a DVD player for the kids? How much cargo space is there for a golden retriever??” LOL!

From the Thai Restaurant on it was 1,000% clear that this guy was my 10. My absolute perfect match. Our date went on for 12 hours. Seriously. I’m not a night owl either, I’m usually asleep by 10:30. I met him at around 5PM, we closed down the restaurant, talking non-stop. When the restaurant closed I went back to his place where we sat on opposite sides of his couch, and talked until 5AM! (For the record, it was Zoe’s dad’s night, I wasn’t being irresponsible) We never kissed or anything. It was just the best conversation ever! Not to say we weren’t attracted to each other, we obviously were! But there was a level of respect for the situation because we both knew what was happening.  It was like talking to the male version of myself. Jarritt is an entrepreneur and much like me, has learned life lessons that most under- 30 year olds haven’t learned. I believe he is more successful than me and smarter. I definitely met my match. My dad used to say that I had to find the man that I wouldn’t out-grow. That it takes a strong, secure man to be yoked with a strong, secure woman. Jarritt’s my strong, secure man. He’s so proud of me, 100% supportive of everything I do and because I believe he’s smarter and more successful I respect and value his opinions over anyone. I learned a valuable lesson, you HAVE to RESPECT the man you share your life with and he has to do the same. Insecurity causes all sorts of relationship trouble.

Our dates continued to be like the first. Fast forward 10 months later. Jarritt and I are married. Whirlwind? Of course! Any doubt in my mind that I made a rash decision? Absolutely not. I met my 10. And when you realize you are destined to spend the rest of your life with someone, you want it to start right now. People that know Jarritt well will tell you that he marches to his own drum. He’s patient and logical. But with us, we just knew. It’s been the best year of my life. We look at each other every day and say it feels like we’ve been doing this for a lifetime. And our friends and family say the same. My mom said the other day, “it feels like you’ve been here all along Jarritt.” We see the world through the same set of eyes. Opposites may attract, but for us, viewing life the same way makes for a peaceful life together filled with love and laughter. And I’ll tell you, being equally yoked with your partner is amazing. I feel like the two of us together could take over the world. When you’re a team with your partner it makes all the difference in the world. I believe that is what has made his parents so blissfully in love after 42 years of marriage. They are partners in every sense of the word.

I thought this article was spot on, but I had to share my success story because I was so cynical after my divorce. I didn’t believe it was possible to find the kind of man that a strong, female professional needs. But I did! And you will too. Just don’t settle. Mediocrity sucks. Better to be alone than with the wrong person because then you’re all tied up and not able to find the one.

Robin

 



Establish YOUR Personal Brand

23 Apr

Establishing your personal brand is the most important thing you can do to jump-start or further your career. Sometimes as mamas we forget to make time for ourselves. We are so busy taking care of our babes and family that when we get back to the workplace we lose track of who we are professionally. It’s so important that you take some “me time” to establish your unique brand. You’re not only an amazing mom and woman you are an incredible professional with so much to offer your employer and/or clients.

As the owner of an advertising agency, I work daily with businesses and brands which are crafting their message for consumers. In order to be influential and thus effective they must have a crystal clear understanding of what their brand message is and how to communicate it to their prospects.

As a woman looking for a new job or trying to advance further in an already successful career it is imperative that you take these four first steps to establish your personal brand.

1. Make a list of the adjectives/descriptions that you would want an employer or client to use to describe you as a professional.

I’ll list mine as an example:

  • Works with Integrity
  • Effective Communicator
  • Influential
  • Quick  Thinker
  • Goal Driven
  • Leader

2. Use these adjectives to create your mission statement.

A mission statement is traditionally a short, written statement of the purpose of a company. In this case, it’s the written statement of your purpose as a professional. The mission statement should guide the actions you take professionally, provide a sense of direction, and guide career decision-making.  This statement provides the framework within which your career strategies are formulated.

My mission statement is below:

  • “Serve my clients with the utmost integrity, while ensuring that I communicate effectively by delivering my advertising advice in the clearest manner. Make my recommendations easy to understand and thoughtfully crafted in order to effectively create a plan that will exceed clients’ expectations.”

3. Write a resume that rocks and create your own website to further showcase your credentials.

A resume should highlight your most valuable experience. The whole goal of a resume is to show an employer what you can do for them. It shouldn’t be a laundry list of every menial task you did at your past jobs. Consider the position you are applying for when you write your resume. Add only the most important tasks and write them in an action oriented manor.

Take your resume that rocks and make it dazzle online. Find a free website creator online. An easy one to use is www.weebly.com. Pick a template and customize it. As long as you can create a PowerPoint presentation you’ll be able to figure this out easily. Add pages to it that make it dynamic such as: Resume, Generic Cover Letter, Letters of Recommendation, Work Samples, Contact page and Blog. Update the blog at least twice a week with relevant entries so employers will see that you are knowledgeable and savvy.

*Common sense disclaimer: don’t post your address on your resume or contact page

4. Establish a social media presence.

Start a Facebook business page and Twitter account for yourself that you use exclusively for business purposes. Update daily with interesting articles, videos, comments and fun facts that are relevant to your industry. Establish yourself as the expert in what you do.

Interact with employers via Twitter and search for job opportunities via social media.

Make sure you have a LinkedIn profile, link it to your twitter account so that your status will be updated frequently. Search for job opportunities via LinkedIn and ask for recommendations from your contacts. Become an online mover and shaker. It’s a built in community, so plug yourself in!

-Robin

Shoedipity Mompreneur Makes It Easier for Busy Moms to Shop for Kids Shoes Online

17 Apr

You all know I love profiling strong female entrepreneurs who are also fantastic mommies. I am probably the most excited I’ve been to write about this particular company because this mompreneur is near and dear to my heart. Tiffani Brooks is my childhood best friend’s big sis who we idolized growing up. She’s smart, savvy and the cutest mom ever!

Zoe trying on her new shoes while scootering in the kitchen... just another day in our crazy lives!

I had the pleasure of experiencing a transacation with Shoedipity personally last week when I was realized that I desperately needed some cute vacation shoes for myself and some tennis shoes for my 3 year old. I hoped on their website and it was such a great experience, quick shipping, good prices, fantastic customer service… I got two cute pairs of Ipanema flip flops (which are so comfortable and adorable!) and a cute pair of little girl’s pink converse tennis shoes. Now all I need is a spray tan for my upcoming vacation and a pedicure! Which is perfect because in my package delivered from Shoedipity there was a free nail polish and a pack rubber stamps to throw in my airplane bag of trinkets to keep my 3 year old content on the plane to DISNEYLAND!

Shoedipity co-owner Tiffani is a Licensed Clinical Social Worker, College Professor, Supervising Consultant, mother of two (Sophie, 4 and Oliver, 2) and co-creator and Executive Vice President of Shoedipity.com. She has a Bachelors Degree in Psychology from WSU (we’ll forgive her, go Dawgs!) and a Masters Degree in Social Work from USC. She’s been teaching at California State University Northridge for 7 years as a Part-time lecturer in the Masters in Social Work Department.  She worked in a Community Mental Health Agency serving Children and Families as an Internship Program Coordinator and Therapeutic Behavioral Services  Program Manager for 13 years prior.  She quit a year ago to be at home with her kiddos and began conceptualizing and creating Shoedipity.com with her husband, Matthew Brooks and shoe expert and life-long friend, Kimberly Baker.

Tiffani’s husband Matthew grew up in the shoe world. His grandfather started Brooks Shoes 48 years ago. His father now runs the company and changed the name and focus to children’s shoes, Brooks Shoes for Kids. They have 8 locations throughout Southern and Northern California.

Tiffani, Matthew and Kimberly anted to take the knowledge and expertise that Matthew and Kimberly have in the shoe industry and offer it to busy parents. Becoming parent shoppers themselves changed their view of the shopping experience – and  they used their journey to create Shoedipity.com.  They wanted to offer a sprinkling of shoes for busy moms – easy play date, park, and mommy and me go-to shoes like UGGs, Minnetonka, Converse, and fun flip flops. Shoedipity.com  offers a tailored selection of competitively priced shoes for babies, kids and tweens, a wide array of styles, brands and sizes, all on a fun and user-friendly site. Whether it’s a need for athletic, dress, casual, sandals or boots, Shoedipity.com will always provide multiple options of each.  Matthew says, “Shoedipity.com is unique in that we offer everything from fun, fit, functional, and fashionable.  Whatever your need: a structured school shoe to a colorful sandal with embellishments – we have what you are looking for.  We cater to the parent shopper – one stop shop with accessories and excellent customer service”.  
So I asked Tiffani my favorite questions to ask women entrepreneurs who are balancing family. Below you will find the great wisdom she shared!

1. What was the scariest thing about starting your business?
The ability to balance all of my responsibilities effectively. I wanted to make sure that my kids still got all of my love and attention and because I still work part-time as a professor, I was concerned about how I would foster a successful business in my already limited time.  AND working with my husband. Lol. I love him so very much and we are a great team, but with space!  Our schedule is crazy – work all day and put kids to bed and start working on Shoedipity from 8:30 to 1-2 am. We have to balance it all out so that we can be present and ready for our kiddos in the morning so we take turns waking up early with them so at least one of us can catch up on sleep.

2. What is the most rewarding thing about owning your business? 

Working side by side with my husband!  Pride that we started and created something fantastic! Seeing our ads all over the web. Getting an email that we received an order.  Happy customers!

3. What advice do you have for women/moms who have always dreamed of jumping into entrepreneurship?

Follow your dreams. We felt really passionate about starting our own company. It has been a long long road…we planned and prepared for the launch for 15 months.  We had to be patient, ambitious, determined, and creative!

Take care of yourself!  Use the support of your family and friends to balance the demands of starting of business. Be patient. It is a marathon, not a sprint.
There is something very exciting about creating a legacy for my children!  I feel really good about role modeling to my kids the qualities of a strong business woman.
4. What is the most challenging thing about balancing mamahood and owning this business? How do you work to overcome that challenge?
The constant demands. The triple tasking. The professional juggler that I have become. I am racing from Preschool drop off and pick up, My Gym classes, and Birthday parties in between managing marketing, advertising, sending Facebook posts, emails, and Tweets.  I am very busy!  The most challenging aspect – being “present” for my kids. I take advantage of every minute I have with my kiddos. I  try to work when they are in school or sleeping. I make every experience (even driving in the car or grocery shopping) special and fun!
Shoedipity Giveaway! Just for my blog followers Shoedipity is offering a $25 giftcard to one luck winner. Here’s how to enter, go to their Facebook page, like it and then comment on their wall with your favorite shoe brand they carry. That will automatically enter you to win $25 to spend on Shoedipity.com. Winner will be announced Monday. Ready, GO!

 

8 Things You Wish Someone Had Told You About Motherhood

9 Apr

No matter what stage of motherhood you are in, you have probably wished at some point that someone had been around to tell you all the things you had to learn the hard way. You’ve probably read quite a few parenting books, which can be helpful, but no book covers all the bases. What advice do you wish someone had shared with you once you became a mother?

Most of the lessons I have learned have been through trial and error, and I certainly wish that someone had told me the best places to nurse in my local mall, for example, or what the real story is with vaccinations—almost like cliff notes for parenting.

None of us has a crystal ball to see what is ahead, yet we all see the value of perspective. It seemed that if I asked a direct question to a group of local mothers, I could get an answer, but mostly it took my making a mistake for someone to share their wisdom with me. Generally, people don’t want to impose or have others think they’re sticking their nose in their business—and that is certainly a risk when giving unsolicited advice.

So from one mom to another, I’m offering this short list of things I had to figure out for myself. Adhering to this list won’t change your parenting style, because when it comes to your family, you know what’s best. It will just make your life easier and a bit more manageable.

  1. If you want your spouse to help you more, you must be clear about what you need. Do not wait for your spouse to read you mind or to pinch-hit for the family.
  2. Self-care is an important part of motherhood. Taking time to improve your mental and physical wellness benefits both you and your entire family.
  3. The difficult times in motherhood come in seasons. There is a season for sleepless nights, colic, fevers, extracurricular activities, middle school, and smart talk from your teen. Sometimes it’s more than one season at once. And while it might seem that what you’re dealing with now will last forever, it won’t, so hang in there.
  4. Create a supportive family culture that shares the age-appropriate responsibilities. It often seems easier to just do it all in motherhood, but doing so means that your children don’t get the benefit of learning how to do things for themselves and, well, you have to do everything.
  5. Ignore moms who compete with you, because your best is good enough. Just make sure to do your best.
  6. Let your children know what you like and share your hobbies with them. It is so easy to be the mom and forget to share the person that you are with your family.
  7. Set boundaries with relatives who stress you out. This can be initially awkward, but worth it in the end.
  8. Let you children sleep with you if it allows you to rest, but kick them out of your bed if it prevents you from sleeping or enjoying quality time with you partner.

Reproduced from bluesuitmom.com by Mia Redrick

Mia Redrick, Mom Strategist, is a mom of three, author, and speaker empowering one million mothers to practice better self-care. Redrick is the author of Time for mom-Me: 5 Essential Strategies for a Mother’s Self-Care. For tips from The Mom Strategist, visit FindingDefinitions.com

Spring, Are you here?

20 Mar

I’m not sure why this rain is bumming me out more than usual… I’ve lived in Washington State my whole life! I think it was the glimpse of gorgeous weather we had a few weeks ago and the beautiful Easter we had… It’s almost better to have bad weather straight through the winter until mother nature makes up her mind and decides to give us consistent sunny days… This “teasing” tactic has me feigning for better weather, it makes me want to move, or take a vacation…. Which thankfully my family is but it just can’t come soon enough.
My husband and I, along with both sets of grandparents are taking my daughter to Disneyland soon for her 3rd birthday! How did she grow up so stinking fast?! I’m starting to think of all the things I’ll need for a trip to Southern

California. Look what I just had delivered to my door (I’m addicted to online shopping, it’s just so much easier when you’re a busy working mom!). I’m thinking these great Curel products will help me hydrate my scaly Seattle legs so I’m prepared to bask in the California rays… with sunscreen of course! Even bought a special Curel Fragrance Free bottle for my little lizard child and an Advanced Ceramide Therapy for intensive healing! Next stop, spray tan. Any tips on how to spray tan evenly? I usually use sunless tanner at home but I’m thinking for this trip I’ll invest a little more time into bronzing my skin artificially.

Any last minute tips for me about my upcoming trip? My daughter is going to lose her mind when we get to Disneyland! She’s obsessed with Mickey Mouse. Hard to believe she’s 3, that means my business is 5! As a mompreneur it makes me feel good to know that all the effort and energy put forth into building my business has not been done in vain as I look back over the past 5 years and now see a thriving, sustainable business. #blessed